Most UK business owners discover what buyers actually think when it's too late to change it.

What would a sophisticated buyer see in your business today?

10 minutes · Confidential · No credit card

trueworth.io/results
Five Buyer Dimensions
Financial Credibility
Strong78
Owner DependencyBuyer focus
Watch52
Revenue Quality
Strong71
Operational Transferability
Watch45
Legal & Compliance
Strong74
Buyer Readiness Score
0/ 100
Possible Sale
A deal is achievable with the right preparation.
The Buyer's Verdict

Buyers would engage with this business, but they wouldn't do so quickly or easily.

The financials tell a credible story and the compliance picture is clean. Those are genuine strengths that would hold up under scrutiny.

But the operational side raises questions a buyer can't ignore. Key decisions still route through one person, and the revenue base leans heavily on a small number of relationships.

A buyer would see a business worth pursuing. They'd also want protections built into the deal to cover what isn't yet proven.

Built from
the Buy Side

40+ Buyer-Relevant
Signals

Grounded in UK
Market Data

Deal-Breaker
Detection

WHO WE ARE

Built by the people who sit on the other side of the table.

The team behind TrueWorth has acquired, invested in, and walked away from hundreds of UK businesses. We know what makes a buyer lean in. We know what makes them leave.

Most owners only discover what buyers actually think when they’re already in the room, with leverage at its lowest. We built TrueWorth so you don’t have to. Now that perspective is yours, for free.

WHAT YOU GET

A buyer's honest perspective on your business before you're in the room.

Not a generic score.

Your business evaluated against the same screening criteria real buyers use, including deal-breaker detection that overrides headline numbers. Just as a real buyer would.

Not a sales pitch for advisors.

Plain-English commentary that reads like a buyer explaining what they see. The good and the concerns. Specific to your answers, not template advice.

Not a sales funnel.

A genuine buyer’s perspective on your business. The strengths and the concerns, in language you can act on. No gated content. Honest insight, completely free.

HOW IT WORKS

Three steps. Ten minutes. The buyer's perspective on your business.

Answer

24 straightforward questions about your business. The same areas a buyer’s due diligence team would look at first. No jargon. No documents needed.

10 minutes
Question 22 of 24Your Outlook

If you received a serious offer to buy your business today, how prepared would you be to proceed?

I’d need time
I could engage
I’m ready to move
HOW YOUR ASSESSMENT READS

This is what your free assessment sounds like

WHAT EXISTS TODAY

Most exit readiness tools deliver a score and a few sentences of generic feedback. Some deliver nothing at all. The few that go deeper often take a few hours or more to arrive.

TRUEWORTH

2,000+ words of personalised, buyer-perspective commentary the moment you finish. Specific to your financial data, your sector, your operational setup. A complete analysis you can read, share, and act on.

Three businesses. Three readiness levels. One honest perspective.

STRONG READINESS

Buyers would look at this business and see a clean, well-prepared picture. The evidence is consistent across the board. Finances are documented and accountant-reviewed, the business runs independently of its owner, the customer base is broad, systems are integrated, and compliance is in good order. That kind of consistency is rare, and buyers notice it quickly.

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MIXED SIGNALS

Buyers would engage with this business, but they wouldn’t do so quickly or easily. There’s enough here to keep them at the table. The compliance picture is clean, and the business is operating at a meaningful scale. What would slow things down is the unevenness across the rest of the picture.

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NEEDS WORK

Most buyers would not proceed with this business as it stands. Processes rely on individual knowledge rather than documented systems, financial reporting happens once a year, and the business depends heavily on the owner to keep things moving. Those three things together make it very difficult for a buyer to get comfortable.

Read your full assessment →

Every line of your assessment reads like this. The full picture, not the highlights.

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10 minutes · Confidential · No credit card

TRUEWORTH PRO

Your free assessment is the starting point. What comes next is built for your sector.

TrueWorthPRO REPORT

SECTOR ANALYSIS

Day Nurseries

EBITDA MULTIPLE RANGE

4.8x – 5.4x

Based on sector, size, and readiness

INDICATIVE VALUE RANGE

£960K – £1.08M

At adjusted EBITDA of £200K

VALUE GAP IDENTIFIED

£80K – £120K

Estimated impact on deal value

Owner dependency is the single largest gap. Institutional nursery acquirers weight this heavily when structuring earn-out conditions.

PREPARATION ROADMAP

1

Appoint a deputy manager with Ofsted-facing authority

HIGHEST MULTIPLE IMPACT

2

Document occupancy management and fee review processes

OPERATIONAL TRANSFERABILITY

3

Separate funded hours from fee-paying revenue in management accounts

FINANCIAL CREDIBILITY

LOCATION INTELLIGENCE

See how your location stacks up for buyers

An interactive map of your catchment area showing who's nearby, how competitive the local market is, and what a buyer would think about the demographics around your business.

Sector-specific intelligence that shows you exactly what a buyer in your market would pay, what your gaps are costing you, and how to close them.

01

What your business is worth to buyers in your sector

Sector-specific EBITDA multiples grounded in verified UK transaction data. Adjusted for your revenue band and readiness state. Not a guess.

02

Which gaps are costing you real money

Every readiness gap priced in £ terms. When the value gap costs 10x what the assessment costs, the decision makes itself.

03

A prioritised roadmap: what to fix first, and why

Actions sequenced by what moves the multiple fastest in your sector. Not generic advice. A specific path from where you are to where buyers want you to be.

04

Your local market mapped

Interactive location intelligence showing your catchment area, who’s competing nearby, and how buyers would rate the demographics around your business.

TrueWorth Pro launches Summer 2026. In the meantime, your free assessment gives you something most owners never get: an honest view of how a buyer would evaluate your business today.

Built for the sectors where UK buyers are most active

Your sector. Your buyers. Your intelligence.

Day Nurseries

52% rise in childcare lending instructions in 2025

Dental Practices

Corporates control 1,250+ practices across three groups

Care Homes

£12bn+ invested in UK healthcare real estate in 2025

Community Pharmacies

590 pharmacies changed hands in 2025

Veterinary Practices

Corporate ownership risen from 10% to 60% since 2013

Accountancy

UK accounts for 40%+ of all PE-backed accountancy deals in Europe

Wealth Management

75% of IFAs approaching retirement, driving a wave of succession sales

MSP / IT Services

466 MSP deals globally in 2025, up 20% year on year

Domiciliary Care

12,500 registered providers. 48% unable to meet current demand

Get notified when deeper, sector-specific reports launch for your sector.

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Every exit starts with knowing where you stand.

Ten minutes. A buyer's honest perspective on your business before you're in the room.

Free
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Instant results
Start Your Free Assessment

10 minutes · Confidential · No credit card