Most UK business owners discover what buyers actually think when it's too late to change it.

What would a sophisticated buyer see in your business today?

10 minutes · Confidential · No credit card

trueworth.io/results
Five Buyer Dimensions
Financial Credibility
Strong78
Owner IndependenceBuyer focus
Watch52
Revenue Quality
Strong71
Operational Maturity
Watch45
Legal Readiness
Strong74
Buyer Readiness Score
0/ 100
Possible Sale
A deal is achievable with the right preparation.
The Buyer's Verdict

Buyers would engage with this business, but they wouldn't do so quickly or easily.

The financials tell a credible story and the compliance picture is clean. Those are genuine strengths that would hold up under scrutiny.

But the operational side raises questions a buyer can't ignore. Key decisions still route through one person, and the revenue base leans heavily on a small number of relationships.

A buyer would see a business worth pursuing. They'd also want protections built into the deal to cover what isn't yet proven.

Built from
the Buy Side

40+ Buyer-Relevant
Signals

Grounded in UK
Market Data

Deal-Breaker
Detection

WHO WE ARE

Built by the people who sit on the other side of the table.

The team behind TrueWorth has acquired, invested in, and walked away from hundreds of UK businesses. We know what makes a buyer lean in. We know what makes them leave.

Most owners only discover what buyers actually think when they’re already in the room, with leverage at its lowest. We built TrueWorth so you don’t have to. Now that perspective is yours, for free.

WHAT YOU GET

A buyer's honest perspective on your business before you're in the room.

Not a generic score.

Your business evaluated against the same screening criteria real buyers use, including deal-breaker detection that overrides headline numbers. Just as a real buyer would.

Not a sales pitch for advisors.

Plain-English commentary that reads like a buyer explaining what they see. The good and the concerns. Specific to your answers, not template advice.

Not a sales funnel.

A genuine buyer’s perspective on your business. The strengths and the concerns, in language you can act on. No gated content. Honest insight, completely free.

HOW IT WORKS

Three steps. Ten minutes. The buyer's perspective on your business.

Answer

24 straightforward questions about your business. The same areas a buyer’s due diligence team would look at first. No jargon. No documents needed.

10 minutes
Question 22 of 24Your Outlook

If you received a serious offer to buy your business today, how prepared would you be to proceed?

I’d need time
I could engage
I’m ready to move
HOW YOUR ASSESSMENT READS

This is what your free assessment sounds like

WHAT EXISTS TODAY

Most exit readiness tools deliver a score and a few sentences of generic feedback. Some deliver nothing at all. The few that go deeper often take a few hours or more to arrive.

TRUEWORTH

2,000+ words of personalised, buyer-perspective commentary the moment you finish. Specific to your financial data, your sector, your operational setup. A complete analysis you can read, share, and act on.

Three businesses. Three readiness levels. One honest perspective.

STRONG READINESS

Buyers would look at this business and see a clean, well-prepared picture. The evidence is consistent across the board. Finances are documented and accountant-reviewed, the business runs independently of its owner, the customer base is broad, systems are integrated, and compliance is in good order. That kind of consistency is rare, and buyers notice it quickly.

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MIXED SIGNALS

Buyers would engage with this business, but they wouldn’t do so quickly or easily. There’s enough here to keep them at the table. The compliance picture is clean, and the business is operating at a meaningful scale. What would slow things down is the unevenness across the rest of the picture.

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NEEDS WORK

Most buyers would not proceed with this business as it stands. Processes rely on individual knowledge rather than documented systems, financial reporting happens once a year, and the business depends heavily on the owner to keep things moving. Those three things together make it very difficult for a buyer to get comfortable.

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Every line of your assessment reads like this. The full picture, not the highlights.

Start Your Free Assessment

10 minutes · Confidential · No credit card

Every exit starts with knowing where you stand.

Ten minutes. A buyer's honest perspective on your business before you're in the room.

Free
No login required
Instant results
Start Your Free Assessment

10 minutes · Confidential · No credit card