A free, confidential assessment that scores your business across the five pillars sophisticated buyers care about most. Answer 25 questions and receive a personalised buyer-perspective report — specific to your answers, not generic advice.
Designed for UK business owners who are thinking about selling in the next one to five years — or who simply want to understand what their business looks like to the people who buy companies like theirs. Whether you’re actively planning an exit or just curious, this is your starting point.
TrueWorth is built by professionals who’ve evaluated businesses from the buy side of UK transactions. The assessment uses real buyer evaluation frameworks — the same criteria that determine whether a deal moves forward or falls apart. No generic scores, no false comfort.
Valuations tell you what your business might be worth. TrueWorth tells you whether a buyer would agree.
Assessment criteria built on real transaction methodology used by UK acquirers
TrueWorth's exit readiness assessment evaluates your business across five pillars drawn from real UK buyer due diligence frameworks. In ten minutes, you'll see how an acquirer would judge your revenue quality, financial credibility, owner dependency, operational readiness, and legal compliance.
Criteria drawn from real M&A due diligence
Built to reflect how buyers actually evaluate businesses in your sector
Every output reflects how acquirers evaluate
and whether your business is ready for that conversation.
Most business valuations focus on a single number. TrueWorth goes deeper — evaluating 25 buyer-relevant signals across five pillars and translating each into plain-English commentary that explains what a buyer would actually think.
24 straightforward questions about your business — operations, revenue, team, finances and risk. No jargon. No documents needed.
What proportion of your revenue is recurring or contracted?
Your answers are scored across five pillars that drive real acquisition decisions — the same criteria sophisticated buyers use.
Plain-English commentary explains your strengths, risks and deal dynamics — written as a buyer would explain it to you.
Most business valuations focus on a single number. TrueWorth goes deeper — showing you exactly where your business is strong and where a buyer would push back. Every insight is grounded in your specific answers, not industry averages.
Your revenue base has the characteristics buyers look for: a meaningful proportion is recurring or contracted, and no single customer dominates the picture.
A buyer would want to understand the renewal patterns...
Your free assessment uses a general buyer's lens. TrueWorth Pro applies the lens of specialist acquirers in your sector.
The gaps your free assessment identifies are real — but not all gaps carry the same weight with every type of buyer.
24 questions. Five pillars. A scored readiness report with buyer-perspective commentary that tells you what a sophisticated acquirer would actually think about your business today.
Takes less time than your morning coffee